I don’t know about you but when I am sad or not in the mood or having a bad day, all I need is a chocolate bar and everything instantly turns better. Ahh, the power of chocolate.
Cadbury knows this very well, which explains how perfect their #FreeTheJoy hashtag is. Sometimes, all we really need is a chocolate bar to free the joy inside us, right?
But it doesn’t stop with just their chocolates. Cadbury launched The Joy Fest at the Venice Grand Canal Mall last September 8, complete with several fun activities such as free Tarot card readings, chocolate soap- and chocolate candle-making, and giant puzzle games.
Saab Magalona’s band The Cheats also played while Cadbury endorser Alden Richards graced the event and was the first one to ride the Cadbury Joy Wagon, which is a Cadbury-designed H2O Salamander (amphibious multi-utility trike).
The good news is that The Joy Fest will make a lot of people happy in different places: at the Glorietta Mercato on September 15 and 16, the BGC Complex Mercato on September 23, and the UP Ayala Technohub Mercato on September 30.
What makes you happy?